What Is Ad Scheduling?

Ad scheduling (also known as dayparting) allows advertisers to control when their ads are shown to users. Instead of running campaigns 24/7, you can target specific days of the week or hours of the day when your audience is most active, helping you maximise your budget and campaign performance.

Setting Up Ad Scheduling in TwinRed

Ad scheduling settings can be configured within your campaign settings in the TwinRed advertiser dashboard. To set up a schedule:

  1. Log in to your TwinRed advertiser account
  2. Navigate to the campaign you want to schedule, or create a new campaign
  3. In the campaign settings, look for the Scheduling or Dayparting section
  4. Select the days of the week and hours you want your ads to run
  5. Save your settings — the campaign will only deliver ads during the specified time windows

Benefits of Ad Scheduling

Using ad scheduling strategically can improve your campaign results in several ways:

  • Budget efficiency — Focus spend during high-converting time slots and avoid wasting budget during low-traffic hours
  • Better targeting — Reach users when they are most engaged with content in your vertical
  • Improved ROI — Higher conversion rates during peak hours can lower your effective cost per acquisition
  • Reduced competition — Some time slots may have lower CPM rates due to less advertiser competition

Time Zone Considerations

When setting up ad schedules, be aware of the time zone settings in your account. TwinRed typically operates in UTC by default. Ensure your scheduled hours align with your target audience's local time to get the best results. Contact your account manager if you need assistance configuring time zone preferences.

Tips for Effective Scheduling

  • Review your campaign analytics to identify peak performance hours before restricting delivery
  • Test different time windows and compare performance before committing to a fixed schedule
  • Consider the browsing habits specific to your target vertical (e.g., adult content tends to peak in evenings and weekends)
  • Monitor your scheduled campaigns regularly and adjust as needed based on performance data

For help setting up ad scheduling or optimising your campaign timing, contact your TwinRed account manager.