Behavioural Retargeting lets you re-engage users who have previously visited your landing page.
You can create your retargeting pixels yourself from the left-hand side of your dashboard — no need to contact your Account Manager, and there is no extra cost. You can create as many retargeting pixels as you need.
Each pixel is a single script that you place wherever you want to collect an audience. Users who load the page where the script is placed are added to that audience for retargeting.
One common use case is "Cart Abandoners" — users who visit your site or add to cart but don't complete a purchase.
Contact your Account Manager to get started.