Targeting Capabilities on TwinRed

TwinRed offers a comprehensive set of targeting options to help advertisers reach the right audience at the right time. You can layer multiple targeting parameters to refine your audience and improve campaign performance.

Geographic Targeting

Country targeting allows you to select specific countries where your ads should be served. This is one of the most commonly used targeting parameters and is available for all campaign types.

Device Targeting

Target users based on their device type:

  • Desktop
  • Mobile
  • Tablet

Operating System (OS) Targeting

Reach users on specific operating systems, including Windows, macOS, Linux, Android, iOS, and more. You can also target by OS version ranges for even more granular control.

Browser Targeting

Target users based on the browser they are using, such as Chrome, Firefox, Safari, Edge, and others.

IP Range Targeting

Target or exclude specific IP ranges. This is useful for excluding internal traffic, targeting specific corporate networks, or focusing on particular ISPs.

Time Scheduling

Control when your ads are shown using day-parting. You can set specific hours and days of the week for your campaigns to run, based on either UTC time or the visitor's local timezone.

Site and Zone Targeting

Target specific publisher websites or individual ad zones within TwinRed's network. You can build whitelists (only show ads on specific sites) or blacklists (exclude specific sites) to control where your ads appear.

Audience Retargeting

Re-engage users who have previously visited your website by placing a TwinRed pixel on your site. Retargeted users typically show higher engagement rates since they have already demonstrated interest in your brand.

Sexual Orientation Targeting

For campaigns on adult content networks, TwinRed offers sexual orientation targeting to help advertisers reach the most relevant audience segments.

Tracking Tokens

TwinRed supports 30+ tracking tokens that can be passed in your destination URL, giving you detailed visibility into which placements, devices, countries, and other parameters are driving results. See the Tracking Parameters article for the full list.