TwinRed offers flexible pricing models:
CPM — Cost Per Mille (per 1,000 impressions)
You pay for every 1,000 ad impressions delivered. Ideal for brand awareness campaigns and maximising reach. Available for all ad formats and the most common pricing model on TwinRed.
CPC — Cost Per Click
You only pay when a user clicks on your ad. Works well for direct response campaigns and advertisers who want to pay only for engaged users.
What About CPA and CPL?
TwinRed does not support CPA (Cost Per Acquisition) or CPL (Cost Per Lead) as direct bidding models. However, you can use CPM or CPC bidding and measure your CPA/CPL performance through conversion tracking.