TwinRed Advertising Pricing Models
TwinRed offers flexible pricing models to suit different campaign goals and strategies. You can choose the model that best matches how you want to pay for your advertising.
CPM — Cost Per Mille (Per 1,000 Impressions)
With CPM pricing, you pay for every 1,000 ad impressions delivered — regardless of whether users click on your ad. This model is ideal for:
- Brand awareness campaigns
- Maximising reach and visibility
- Campaigns where your primary goal is exposure rather than direct response
CPM is the most common pricing model on TwinRed and is available for all ad formats.
CPC — Cost Per Click
With CPC pricing, you only pay when a user clicks on your ad. This model works well for:
- Direct response campaigns focused on driving traffic to your site
- Advertisers who want to pay only for engaged users
- Campaigns with a strong call-to-action
What About CPA and CPL?
TwinRed does not currently support CPA (Cost Per Acquisition) or CPL (Cost Per Lead) as native pricing models. If you want to optimise for conversions or leads, we recommend running campaigns on a CPM or CPC basis and using TwinRed's tracking and retargeting features to optimise performance toward your conversion goals.
Setting Your Bid
When creating a campaign, you set your CPM or CPC bid — the maximum amount you are willing to pay per 1,000 impressions or per click. TwinRed operates a real-time auction, so competitive bids help ensure your ads are delivered. You can adjust your bids at any time based on campaign performance.
Need Help Choosing?
If you are unsure which pricing model is right for your campaign, our account management team is happy to help. Reach out at advertisers@twinred.com.