TwinRed's Traffic Sources
TwinRed operates as both an Ad Network and an Ad Exchange, which means we work with a combination of traffic sources to deliver the broadest possible reach and the highest quality inventory to our advertisers.
Direct Publishers
TwinRed works directly with website owners and publishers who have joined our network. These direct publisher relationships give us access to exclusive, high-quality inventory that is not available through third-party exchanges. Direct publisher traffic typically offers strong engagement and reliable audience data.
Ad Exchanges and SSPs
In addition to direct publishers, TwinRed also connects to external ad exchanges and Supply-Side Platforms (SSPs) via programmatic integrations (RTB and XML). This allows TwinRed to offer advertisers access to a significantly larger volume of inventory across a wide variety of websites and geographies.
What This Means for Advertisers
As an advertiser on TwinRed, you benefit from both sources simultaneously:
- Exclusive direct inventory: High-quality, vetted placements from TwinRed's own publisher network
- Broad programmatic reach: Access to additional volume through exchange connections, enabling campaigns to scale across more sites and geographies
What This Means for Publishers
As a publisher, you can join TwinRed directly as a network partner. If you are an SSP or exchange looking to integrate programmatically, please contact our partnerships team to discuss an RTB or XML integration.
For more information, please contact us at publishers@twinred.com.