We pay publishers on a CPM (Cost Per Mille) basis — meaning you earn a set rate for every 1,000 ad impressions delivered. For example, a $2 CPM means you earn $2 for every 1,000 views.
The exact CPM you'll see depends on several factors:
1. Ad format - we work with popunders, interstitials, preroll videos, video sliders, outstream videos, menu tabs, and banners. Video formats and full-screen formats like popunders and interstitials typically command higher CPMs than standard banners, because they offer advertisers greater visibility and engagement.
2. Traffic geography - audiences from high-value markets — such as the US, UK, Canada, and Western Europe — generate significantly higher CPMs than traffic from other regions, simply because advertiser demand and purchasing power are stronger there.
3. Traffic quality - this is the biggest variable of all. Advertisers track how their campaigns perform across different publishers, and they pay more for traffic that engages and converts. High-quality, organic traffic with genuine user intent will always outperform inflated or low-engagement traffic — both in CPM rate and in long-term revenue potential.
Keep in mind!
There's no single fixed rate per 1,000 views - the better your traffic quality is, the better your results are.
If you have questions about your specific performance or how to improve it, speak to your Account Manager who is always ready to help.