Behavioural Retargeting is one of our coolest features, is the best way to give users a final push to complete a purchase, and at TwinRed is very easy to use!
How does it work?
Your Account Manager will provide you with a retargeting pixel at no extra cost, that you can strategically place on your LP for adult and even non-adult offers, or at any point in your funnel depending on your retargeting strategy.
This pixel will track those users who “perform a specific behaviour” by setting a cookie on their browser. You can target many different behaviour, but one of the most commons ones is tracking “Cart Abandoners” – Users that fill up the registration form but do not complete the purchase.
Our Retargeting feature works via 2 pixels, one to mark the start of the behaviour you want to capture and one that marks the end of this behaviour - the users who are cookied in between will be collected and available for you to target. Our pixels are available in 3 formats - image, script, iframe - depending on what is more convenient for you.
Then your account manager will help you create a “retargeting” campaign, which will include this pixel as the target option, and this will allow you to show your ads to those users who have previously engaged with your offer.
Please, refer to your Account Manager to configure your pixel as well as coming up with strategies on where to place the pixel, and setting up the campaign.