Retargeting allows you to show ads specifically to users who have previously visited your website. These users have already shown interest, so they are more likely to convert.
How It Works:
1. Create your pixel — go to the retargeting section on the left-hand side of your dashboard and create a pixel (you can create as many as you need, at no extra cost). Each pixel is a single JavaScript snippet.
2. Install the pixel — place the script on any page where you want to collect an audience. Visitors who load that page are added to your audience list.
3. Create a retargeting campaign — enable retargeting in campaign settings and select your audience.
4. Serve ads — your ads are shown exclusively to users from your retargeted audience as they browse TwinRed publisher sites.