Your starting budget depends on several factors:
Product/service type:
- CPA-focused campaigns typically need higher budgets (we suggest $1,000+)
- Lead generation models can start from $300+
Ad format:
- Popunders and Pre-rolls usually require higher budgets than banners
Target geography:
- Tier 1 countries (US, UK, etc.) are generally more expensive than Tier 2 or Tier 3
For the most accurate bid guidance, contact your Account Manager who can provide current bids and market insights.